Logos are vitally important for your specific product as your branding hangs on it. Buying a logo online is a very challenging task as it should undoubtedly fulfil your brand’s needs. Before buying a logo online you should take into account so many details if you want your service to stand out from the crowd. Of course, there are so many logos online for sale that sometimes you get lost in the variety of them. Sure, buying logos online can be appropriate for your current budget, but bear in mind that they will also play a specific role for your branding development. So, here the most important tips are sorted out that you should look for when buying logos online.Look for simple and memorable logos
Some of the most successful and biggest brands in the world are represented by simple and memorable logos. You should look for a logo that is simple enough for your audience to relate to and memorable enough to stick in their head, yet you don’t want it to be a vintage design. Having a modern twist is your design as per the below lion logo is a prime example of simple and memorable logo with a modern twist. In this logo lions are memorable animals and the logo is simple yet modern.
Choose the right colours
Choosing what colours your logo should be consist of is very important as colours represent the brand’s ambitions. This can be understand by looking on how big businesses have choose particular colours in their logos. For example business like Youtube and Red Bull, use red for their logos, which helps the brand to have a sudden effect and mentally engage users with their brand. Other businesses like Ferrari and shell use yellow to suggest freshness, joy and energy.
By using blue, like twitter, HP and DELL do, you associate your business with perfection, reliability, calmness, confidence and stability.
This has to be the most important aspect to look out for when buying logos online. There is no point in purchasing a new logo if it isn’t creative. Creativity in a brand is its driving force and not everyone is a fan of logos which lack creativity. Make sure your logo look the part and have this important ingredient in abundance so your audience can respect your brand and grow trust in it.
Don’t copy, be original
It is a good idea to look at other logos for inspirations but buying a logo that is almost an identical copy of another brand is not such a good idea.
Sure you can integrate some of the aspects that you really love in your new logo but keep it an original logo. A good example is the below logo.
Red bull fans can relate to this logo as it is consist of a strong bull and the red colour but there is a lot more going on in this design. The pose of the bull is more calmer than the red bull logo’s aggressive approach and it also have the fiery yellow running through it’s body far more detailed. This is a prime example of don’t copy, be original when buying logos online.