A good logo question can be the make or break of a logo design. It takes many hours and in some cases many sleepless nights to get the perfect logo design for the client. What worse is after all that time spent, the client doesn’t like the logo design and want you to make changes, modifications and revisions to the logo design which will lead to spending many more hours and yes, sleepless nights. This is the everyday life of a designer but to help you save some precious time and have a small idea of what your clients vision is for the logo design can get you on the right track from the start.
This is why you should always ask these 10 questions from your clients before designing their logo, but be aware that If your clients know answers to all this questions you are the luckiest designer in this world. Also, asking the client too many questions right off the start might make them feel like they have to control every aspect of the design. So keep a check-list short and to the point, like this one here.
Good Logo Question
✅ How would you describe your brand and services
✅ Who are your main competitors and how you are better then them?
✅ Should your brand have a tagline?
✅ Do you have any color preferences, and any colors that you do not wish to use?
✅ What is the aim of the logo, what adjectives should best describe your logo?
✅ What brands appeal to you and why?
✅ How old and how big is your company? (number of employees)
✅ Who currently uses your product the most? (Target Audience)
✅ In your opinion, what defines a well designed logo?
✅ What is your Budget for this logo design?
We have also make a simple image here which you can save on your smart phone for a quick reference 😉